The Sales Funnel For Effective Online Marketing
The sales funnel has been an integral element of traditional marketing and business for ages untold. It appears that the subject of funnels in online-based businesses is becoming more and more common.
Truth is, people want to learn more about this marketing strategy and how they can apply it in their online marketing campaigns. Read on to learn more about the ways to utilize the sales funnel in Internet marketing.
What is the Sales Funnel?
No, a marketing funnel isn't an actual funnel. For this marketing concept, "funnel", is used to describe and visualize the entire process of selling. The funnel provides an easy comparison since it allows potential customers to "Unqualified potential customers" at the top, and narrower opportunities for sales conversions at the lower levels.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also called people who are not competent are in the middle of the funnel. They may need your product or service but have never been contacted before. By the end of this funnel, several offers and sales actions later, you've gotten folks who have purchased the product or service you offer and have made a purchase as well.
Another reason why a lead-generation funnel concept is effective is the fact it lets you track potential customers at various levels of the sales process. By using the sales funnel to measure the number of prospects who are qualified at each step, you will be able to predict how many potential customers are likely to become customers.
You can use a sales funnel to determine the areas and ways in which your sales procedure is succeeding or failing, and if you are not getting enough potential customers. This information allows you to decide the areas you need to focus your attention and work to keep sales at a required level, as well as, to fulfill marketing goals. It's used to measure and control the process of selling of clients.
The Front - End or the Sales Funnel Top
The uppermost part of your sales funnel will be the most active part of your sales funnel and will require the most constant testing. There is no limit to your creativity or resources when it comes to front-end strategies.
The main purpose of the front end is to draw in prospective clients and convert them into buyers later in the sales funnel.
The potential customer is "qualified" when they sign up or sign up for something you provide. This is the moment when the prospective customer or "Unqualified Lead" becomes qualified. This is because they have taken an action that indicates that they may be interested in buying your products or services.
In order to make your front-end efficient, you need to drive targeted traffic towards your website, blog, squeeze page, or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the most effective ways and tools to accomplish this.
You'll find that there are numerous tools to "qualify" those who are "Unqualified Prospect". One of the most efficient is the squeeze page. Here you can offer something valuable that is related to your service or product that they are able to get for no cost or at a discounted price in exchange for their email. You can select from reports and newsletters, as well as video and e-mail courses.
This shows that people are attracted to your sales channel at the front. What do you think of the back-end?
The Back-End or Bottom of The Funnel
The bottom or back-end of your sales funnel is the place where most sales and profits are generated. It usually contains your higher priced products. Basically these would be appropriate to the same market but delivered in different formats such as video, audio, live interaction or private consult.
The major difference between the front and back-ends is in the type of client and the price of the service or product being offered.
Even though it is true that a very small percentage of people will be able to enter your front-end however, just 1-2% of them will actually be able to make it into your back-end. That's alright, due to the fact that this select small percentage will invest a much larger amount of money.
It is evident that, although front-end products and services may cost under $100, back-end items and services typically cost in the 100s or 1000's. This means that the top of the funnel or back-end, the main source for income for your Internet business. It's also the most predictable and secure area of the sales process.
As I mentioned in the past the sales funnel is as flexible as your creativity and resources permit.
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